Become A Sponsor
The market leader in physical and digital activations, DC Fray propels brands to the front of the 21-35 demo of the millennial audience segment. Whether you're looking to announce your company, promote your products, or just stay front and center in the minds of consumers, DC Fray is the partner you need to elevate your brand.
Summer 2017 Statistics
11, 000+ Players
105 Seasons
57 Sport Locations
39 Sponsor Bars
18 sports
Member Demographics
98% College Educated
51% Male / 49% Female
86% Players between 21-34
85% $50k+ Income
DC Fray has worked with
Case Study: Chipotle BOGO Day
In 2017, DC Fray joined Chipotle's national Social Sport Buy One Get One Free activation. In its first year, DC Fray set the new standard for the event by moving nearly 2,900 BOGOs- nearly 1,000 more than any other club.
To make the activation a success (despite a local norovirus scare the week before), DC Fray engaged in a combination of digital and on-site support. This included creating a dedicated social media channel, executing a coordinated, multi-week campaign across social media and email and engaging players in-person before and during during the event.
To reinforce community ties, DC Fray partnered with DC Public Schools and donated $1 for every 'BOGO' sold to benefit local schoolchildren in need.
In all, DC Fray's Chipotle BOGO Day delivered more than 100,000 digital and 10,000 physical impressions on the day of the event.
National Reach
The flagship for United Fray, DC Fray has the ability to execute national campaigns through our sister cities and through deep ties to peer organizations in other cities:
United Fray includes:
Social Sports Foundation, United Fray's charitable arm
Jacksonville, Florida (JAX Fray)